Building An $100k Agency
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Description:- Dreaming of running your own business? Learn how people turn their skills into thriving agencies. We guide you on when to start, how to scale, and what it takes to build a six-figure service-based company — even if you’re starting solo.
Course 2: 0 to 100K Agency – Business Development & Agency Building Roadmap
From Freelancer to Agency Owner in 150 Days
Goal: Build a profitable client-acquisition system, close deals, delegate work, and scale to 6-figures.
Session 1: Foundation — Mindset, Niche & Client Targeting
- Setting clear agency goals (0 → $100K in 150 Days roadmap)
- Choosing a profitable niche with demand (e.g., podcasts, coaches)
- Who’s your Dream Client? Build a detailed Ideal Client Avatar
- Offer Design: What transformation will your agency provide?
Session 2: Offer Creation & Positioning for Premium Pricing
- Sell outcomes, not tasks: “We help podcasts grow” vs “We do editing”
- High-ROI Service Packaging: Strategy + Execution
- Pricing framework (Starter / Growth / Scale plans)
- Creating an irresistible offer with bonuses (e.g., free clip, strategy call)
Session 3: Outreach Engine to Fill Your Calendar
- Pick 3 channels: (LinkedIn, Upwork, IG, Cold Email)
- Outreach funnels and message sequencing
- Building a repeatable system for daily lead gen
- Templates & Scripts for cold email, DMs, and Upwork proposals
Session 4: Systems & Team to Scale Fast
- Hiring your first VA/Editor/Assistant
- Using Notion or Trello for project tracking
- SOPs (Standard Operating Procedures) for editing, onboarding, delivery
- Recommended tools: Loom, Zapier, Trello, Calendly, Google Drive, Notion
Session 5: Client Conversion & Retention
- Discovery Call Script (value-first, pain-driven, results-focused)
- Closing the deal: How to handle pricing objections
- Onboarding process that builds instant trust
- Turning one-time clients into long-term retainers
Session 6: Scaling to 100K — Roadmap, Delegation, and Automation
- Milestones: $1K → $10K → $25K/month
- Revenue & task breakdown at each stage
- Automating lead gen and client communication (Calendly, CRM, email flows)
- Final action plan + tracking template (90-day tracker)